PONs - People-Opinion Networks: A study of polarization in word embeddings and social networks in Switzerland and Southern Africa.
Directed by : Davide Morselli & Kevin Durrheim
This multidisciplinary research collaboration will bring insight and methodological development on how opinions get polarized in the media and social media in Switzerland and Southern Africa. We propose a novel method, using Natural Language Processing and grounded in social psychological theory, for studying how social networks develop around opinions and become polarized. Our overall objective is to study polarization in a framework that jointly considers opinion-based and social structure definitions of polarization.
This multidisciplinary research collaboration will bring insight and methodological development on how opinions get polarized in the media and social media in Switzerland and Southern Africa. We propose a novel method, using Natural Language Processing and grounded in social psychological theory, for studying how social networks develop around opinions and become polarized. Our overall objective is to study polarization in a framework that jointly considers opinion-based and social structure definitions of polarization.